3 Unconventional and Powerful Advertising Strategies for Creatives
Small businesses, big businesses, and side hustlers alike are all looking for some low cost and unconventional ways to promote their business. As a double business owner, I have tried all sorts of things to get my name out into the world, and this is my favorite way to promote myself and partner with other like-minded people to show off all our businesses together.
1. Connect with other vendors!
One perk of owning a bridal boutique (Sophia’s Bridal, Tux, and Prom) and being a photographer (Lemongrass Photography) is that I have a built-in network of vendors to collaborate with. We love having and forming relationships with vendors who have a similar objectives and service mentality as us, and go out of our way to be sure we can work together when they need it!
If you are a photographer, come in, introduce yourself, and offer your service. Approach them with a “how can I serve you” attitude, and you’ll go far. Every non-photography vendor loves having photos of their work, and taking photos don’t cost much more than the time and energy to do it. And think smart – what are some vendors that couples usually work with before booking you? Reach out to dress shops, jewelry stores, venues, etc!
Or, take it a step further and take cupcakes, flowers, or something that leaves an impression. When you leave an impression, they’re far more likely to suggest you to their clients, friends, and family.
If you aren’t a wedding photographer, think of other places your clients hang out or use. If you’re a kid/family photographer, look for kid-focused play spaces, doctor offices, local restaurants or kid clothing boutiques that your ideal client would frequent.
2. Do a model call
Do you know who your ideal client is? Where they hang out? What do they like to do? If you are wanting to update your portfolio, meet new families, or try some new techniques, do a model call! Or even better, approach someone you know would be perfect and create a relationship with them.
Give yourself some space and time to create some images that will appeal to your ideal clients. Take it a step further and partner with those new vendors you just connected with so you can showcase their items. Now you can use the images for you, and the other vendors can start promoting you too!
3. Get published
Find local blogs and magazines to get featured on. Again, use the “how can I serve you” frame of mind. Don’t send out generic emails, but check out their blog or magazine, and pitch a specific idea of something that you think their missing or that their readers would like to see. This helps establish yourself as an expert and also gives you more info to post, promote and places you in front of a whole another audience that may not have seen or heard of you before.
Bonus points if you use the images that you made from your model call/vendor collaborations!
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