• Menu
  • Skip to right header navigation
  • Skip to main content
  • Skip to primary sidebar

Before Header

  • Facebook
  • Pinterest

Flourish | Resources for Photographers

  • Home
  • Get Free Lightroom Templates
  • Template Installation Guide
  • Free Resources
    • Flourish Free Lightroom Templates
    • Flourish Free Lightroom Presets
    • Free Lightroom Presets
    • Free Photoshop Actions
    • Free Photoshop Templates
    • Free Photoshop Textures
  • Search
  • Home
  • Get Free Lightroom Templates
  • Template Installation Guide
  • Free Resources
    • Flourish Free Lightroom Templates
    • Flourish Free Lightroom Presets
    • Free Lightroom Presets
    • Free Photoshop Actions
    • Free Photoshop Templates
    • Free Photoshop Textures
  • Search
photography business tips

5 Ways to turn your Photography Business OBSTACLES into ASSETS

This post may contain affiliate links. Read our disclosure policy here.

turn-photography-business-obstacles-into-assets_horizontalimage

5 Ways to turn your Photography Business OBSTACLES into ASSETS

I think in all the English language, a business owner dreads one word… No.
Well, it could be audit, but that’s another blog post altogether☺
One word. 2 letters. So. Much. Power.
But what if we look at how NO can push us. Make us change.
Out of our comfort zones, and into something bigger.

As a business owner who started a photography business a few years ago, hearing no or something relatable became the norm. I’m not going to lie to you. It was a HUGE downer.
The words, “no, you are too expensive”, seem to be the constant melody of rejection.

Finally, in Jan. of 2015, I had enough. I loved doing photography, but something had to change.

Here are 5 things that I did:

Evaluate my Business and my Target Audience
Photography is ever changing and so are people. Was I relevant? Was I offering the product people wanted? Was my pricing right for growing a business and was I targeting the wrong type of clients?

Discover my Niche
I started to look at my sessions that I performed in the last couple of years and discovered the photos that I loved were sports oriented. I also found that, in my area, it was a lightly tapped market. So I decided to put more concentration in that area. A huge payoff for me!

Pin this image:

turn-photography-business-obstacles-into-assets

Evaluated My Skills
I played with off camera and studio lighting but I just went back to natural lighting because it was easier. A word of advice, if you are always looking for easy, then you’re not willing to grow. So with gnashing of teeth and grunting, I started incorporating OCF and lighting to my work. And guess what!? My work started looking different and standing apart from my competition.

Ask for Help
I asked for help. Gulp. Yes, I’d like a huge piece of humble pie, please. I hated asking for help and having people explain things that I KNOW that as a photographer, I should have known. But, what I found was there were people gracious enough to give you that help.

Go for No.
There is a book by the same title by Richard Fenton & Andrea Waltz and I learned, in order for me to succeed, going out and inviting rejection (no), and learning to process what no really means was a huge hurdle. It meant that I needed to approach it again. And again. And yet, again. And even if that answer is still a no… what my clientele is left with, is a person who REALLY wants their business. Maybe it happens, and maybe it doesn’t. But what I have done, is turn an obstacle into an asset. I become stronger, and more confident because I believe in my product and I want you to believe too!  I have trained myself not to take NO personally too. Does it hurt… yea, it does, because if you’re passionate about it, it will hurt…but you have a choice… face rejection, learn from it, brush the dust off and try again…. or give up.


So what change would do you good? Is it time to look No in the face and say…
“Watch me”.

Thank you to Missy Beeks-Cornell for contributing this article.

LOVE OUR SITE?  Follow our Pinterest and Facebook, where we have in-depth discussions on photography and business with all our knowledgeable followers (like you!) sharing all their resources and tips!

Previous Post: «Six Secrets to My Success by Jessica Vaughn 6 Secrets to My Success by Jessica Vaughn
Next Post: Free Photoshop Action Set from Briony Hope Photography »

Primary Sidebar

More Free Stuff

  • Flourish Free Lightroom Templates
  • Flourish Free Lightroom Presets
  • Free Presets
  • Free Actions
  • Free Textures
  • Free Facebook Timeline Templates
  • Free Photography E-books
  • Free Holiday Templates

Blog

  • Photography
  • Marketing
  • Business
  • Work | Life
  • Photography Freebies

Site Footer

  • Contact
  • Templates Installation Guide

Copyright © 2021 · Flourish · Terms of Use · Privacy Policy · Disclosure Policy

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.