5 Ways to turn your Photography Business OBSTACLES into ASSETS
I think in all the English language, a business owner dreads one word… No.
Well, it could be audit, but that’s another blog post altogether☺
One word. 2 letters. So. Much. Power.
But what if we look at how NO can push us. Make us change.
Out of our comfort zones, and into something bigger.
As a business owner who started a photography business a few years ago, hearing no or something relatable became the norm. I’m not going to lie to you. It was a HUGE downer.
The words, “no, you are too expensive”, seem to be the constant melody of rejection.
Finally, in Jan. of 2015, I had enough. I loved doing photography, but something had to change.
Here are 5 things that I did:
Evaluate my Business and my Target Audience
Photography is ever changing and so are people. Was I relevant? Was I offering the product people wanted? Was my pricing right for growing a business and was I targeting the wrong type of clients?
Discover my Niche
I started to look at my sessions that I performed in the last couple of years and discovered the photos that I loved were sports oriented. I also found that, in my area, it was a lightly tapped market. So I decided to put more concentration in that area. A huge payoff for me!
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Evaluated My Skills
I played with off camera and studio lighting but I just went back to natural lighting because it was easier. A word of advice, if you are always looking for easy, then you’re not willing to grow. So with gnashing of teeth and grunting, I started incorporating OCF and lighting to my work. And guess what!? My work started looking different and standing apart from my competition.
Ask for Help
I asked for help. Gulp. Yes, I’d like a huge piece of humble pie, please. I hated asking for help and having people explain things that I KNOW that as a photographer, I should have known. But, what I found was there were people gracious enough to give you that help.
Go for No.
There is a book by the same title by Richard Fenton & Andrea Waltz and I learned, in order for me to succeed, going out and inviting rejection (no), and learning to process what no really means was a huge hurdle. It meant that I needed to approach it again. And again. And yet, again. And even if that answer is still a no… what my clientele is left with, is a person who REALLY wants their business. Maybe it happens, and maybe it doesn’t. But what I have done, is turn an obstacle into an asset. I become stronger, and more confident because I believe in my product and I want you to believe too! I have trained myself not to take NO personally too. Does it hurt… yea, it does, because if you’re passionate about it, it will hurt…but you have a choice… face rejection, learn from it, brush the dust off and try again…. or give up.
Thank you to Missy Beeks-Cornell for contributing this article.